
Our Mission & 5-Year Plan

Our mission is to create a new category of apparel (Workleisure) to unlock your full potential—all achieved through science.
Our Mission, Vision, and Values


Our Values
The tenets of how we operate as a team and brand
Explore Apollo X
A series of limited edition pieces commemorating a decade with the ultra breathable, temperature regulating Apollo fabric.

During the pandemic, we learned two things:
1) Comfort drives joy and productivity 2) Science is an infinitely powerful tool to create that comfort
Through this moment, we discovered our true Head, Heart and Soul:
- Head 🧠 - what makes our products rationally great
- Heart 💙 - the power of comfort to unlock your life's work
- Soul ✨ - applying science to unlock careers
Ten years of innovation has led up to this moment. In the next five years, you’ll see us double down on Workleisure, a wild investment in R&D, and a continued focus on our planet and “Starter Kits” (more below).
Workleisure is the Next Evolution of Apparel.
And we're in a unique position to lead the charge.

Goal 1: Our Heart
Invest in Workleisure
Our ‘Heart’ is here—Worklesiure realizes the intersection of science and comfort for an aesthetic that’s built for work in and beyond the office; presentable anywhere, and as cozy as your favorite pajamas.
Defining and Leading the Workleisure Brand
Driving comfort, functionality, durability, and presentable style in a responsible way - wherever your work takes you.

Goal 2: Our Head
Invest in Comfort Innovation
The future of apparel is only as good as we build it.
Grow the Core
Invest in 4 key areas to lead the charge
Extend the Core
Unlock industry-defining control temperature and moisture for absolute comfort

Goal 3: Our Soul
Invest in Starter Kitsº
Using science + clothing to prepare kids and adults for great careers.
Why Starter Kits?
Science + Clothing = a better future for kids & adults
The Team to Get Us There
A team of engineers, designers and builders who are passionate and driven to see this future come to life.