This Guy's Marketing Stunt Was So On-Brand That We're Actually Writing About It
by David Zax, Fast Company The cofounder of menswear startup Ministry of Supply ran a half marathon in a suit; it was part cunning PR, and part extreme R&D. It worked.
http://www.fastcompany.com/3055118/most-creative-people/this-guys-marketing-stunt-was-so-on-brand-that-were-actually-writing-ab
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