Chroma Denim

Chroma Denim

chroma denim water splash

Introducing the next generation of denim.

Chroma keeps its rich indigo color wash after wash.

Shop Chroma

"I have washed these over a dozen times and they still look and feel as good as when I first got them."

chroma denim stretch

Smart Stretch

Traditional denim is strong at its seams but prone to tears near them, as the material stretches through normal use. Chroma uses a polyester matrix to reinforce its cotton blend, reducing strain at those key areas and prolonging the life of the garment.

chroma fade free

Fade Free Color, Wash After Wash

Chroma’s intense color is achieved through reaction dye, binding directly to the cotton fibers to produce a professional tone that won’t fade over multiple washes.

chroma denim reinforced seams

Field Tested Durability

Traditional denim is strong at its seams but prone to tears near them as the material stretches through normal use. Chroma uses a polyester matrix to reinforce its cotton blend, reducing strain at those key areas and prolonging the life of the garment.